Auto dealerships spend a lot of money on television advertising. You can’t watch a hockey game, feature movie or favourite sitcom without one popping up. Traditionally, local dealerships use nationally produced ads from their parent showing cars zooming around exotic locations. The scene usually cuts to local dealership with 5-10 seconds of local material. Often there is a disconnect between the two. Until now.
We live in a beautiful city, filled with unique landscape. Why not put the cars in the landscape that we are familiar with? This brings the connection between the product and the customer. Now, it’s affordable to produce a product that looks like it was shot in the big city with the big budget.
Technical:
Canon 7d, 16-35mm 2.8, 50mm 1.2, Cinevate Atlast 30, Cartoni jib, GoPro
Cast:Imagine Photo Cinema and Cinevate
Tags:KIA, KIA Sportage, Thunder Bay and Thunder Bay Commercial Video